Post by nadinenadine on Mar 9, 2024 5:58:47 GMT
One of the basic concepts of marketing is conversion . This term refers to the fact that the user carries out a specific action, becoming no longer just a visitor of the channel but a potential customer. Conversion Marketing is focused precisely on conversions and their increase. In this article we see what it is and how it works. Conversion Marketing: what it is and how it works Conversion Marketing: what is it Conversion Marketing is nothing more than a branch of Digital Marketing whose aim is to transform visitors to a site into leads, or potential customers, by making them take a certain action. It varies depending on the business model and the stage at which the user is within the funnel . The conversion can occur because the person signs up for the newsletter and leaves their contact information in such a way as to allow profiling or makes a purchase, to give some examples. As you can see, there is a constant interaction between Conversion Marketing and Funnel Marketing , in the face of strategies that work in parallel, both in terms of objectives and results.
To achieve conversions it is important to adopt a wide-ranging marketing strategy , in which each channel is inserted within the funnel according to a specific role, in such a way as to allow the development of one or more specific phases. The concept of conversion and Conversion Rate The concept of conversion (conversion in English) is the basis of Conversion Marketing. We have already mentioned it but we will return Loan Phone Number List to it to define it more precisely. Conversion is nothing other than that specific action that the user performs by responding to stimuli that have arrived at the request of a direct marketing action , which is nothing other than the ultimate objective of the campaign itself. To be such, the conversion must be something measurable and successfully carried out in a specific period of time. The main measurement tool is the conversion rate (CR) : a performance indicator that establishes the number of people who have carried out a certain action in the form of a percentage.
What is the Conversion Rate for? It allows you to evaluate the effectiveness of a campaign and can be obtained in multiple ways, depending on the phase the user goes through within the funnel and the type of action he completes. The most common formula with which it is calculated sees a ratio between the number of conversions achieved and the number of accesses to the site, or impressions made, in a predefined period of time. Some examples of CR are the percentage of visitors who go to an app, a blog, an e-commerce site, or who visit a certain content or promotional spot. These actions should be seen as achieving the marketing objectives set at the beginning of the strategy. The conversion is usually established as the achievement of a sale. In reality, this is not necessarily the case, as it depends on the objectives that have been set within the marketing strategy.
To achieve conversions it is important to adopt a wide-ranging marketing strategy , in which each channel is inserted within the funnel according to a specific role, in such a way as to allow the development of one or more specific phases. The concept of conversion and Conversion Rate The concept of conversion (conversion in English) is the basis of Conversion Marketing. We have already mentioned it but we will return Loan Phone Number List to it to define it more precisely. Conversion is nothing other than that specific action that the user performs by responding to stimuli that have arrived at the request of a direct marketing action , which is nothing other than the ultimate objective of the campaign itself. To be such, the conversion must be something measurable and successfully carried out in a specific period of time. The main measurement tool is the conversion rate (CR) : a performance indicator that establishes the number of people who have carried out a certain action in the form of a percentage.
What is the Conversion Rate for? It allows you to evaluate the effectiveness of a campaign and can be obtained in multiple ways, depending on the phase the user goes through within the funnel and the type of action he completes. The most common formula with which it is calculated sees a ratio between the number of conversions achieved and the number of accesses to the site, or impressions made, in a predefined period of time. Some examples of CR are the percentage of visitors who go to an app, a blog, an e-commerce site, or who visit a certain content or promotional spot. These actions should be seen as achieving the marketing objectives set at the beginning of the strategy. The conversion is usually established as the achievement of a sale. In reality, this is not necessarily the case, as it depends on the objectives that have been set within the marketing strategy.